Effective Date: January 10, 2015
This privacy statement covers the web site Smart Trends (the "Site") and is applicable to all information about you ("you") collected through the Site.
Smart Trends ("we", "us" or "our") discloses the information collection and usage practices applicable to the Site in this Policy. This Policy describes the types of information that the Site gathers from you and the other people who visit the Site (the "Users") and how we may use that information. By providing any information, you agree to our use of that information consistent with this Policy.
The Site collects personally identifiable information from our Users at several different points on our Site.
Please read this Policy carefully before providing us with any information. If you have questions about this Policy, e-mail us at [email protected]
Personally Identifiable Information
The information we collect from you through this site is limited. For example, we log your IP address in order to help us to diagnose problems with our server, administer the Site and track usage statistics. Your IP address may vary each time you visit, or it may be the same, depending on whether you access the Site through an always-on type of Internet connection (such as cable or DSL), or through a dial-up connection. Either way, it would be very difficult for us to personally identify you through your IP address. We match IP addresses to completed User registration forms for validation and error checking purposes. If you reached the Site by clicking on a link or ad from another site, then we may also log that information. This helps us to maximize our Internet exposure and to understand the interests of our Users. In general, this information is used to generate overall anonymous reports on our Users that enable us to improve the effectiveness of the Site.
User Activity Tracking
We employ software technology that enables us to track certain aspects of a User's visit to the Site. This technology helps us better manage content on the Site by informing us what content is effective. The software uses two methods to track User activity: 1) "trackers" and 2) "clear gifs". Trackers are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and e-mails that track whether or not a User has viewed a particular page or e-mail. User activity information may be associated with additional information about a User's session, such as IP Address and the type of browser used, and personally identifiable information, if provided by the User.
This Site's Policy Regarding Children Under the Age of 13
The Site is not intended for children under the age of 13, and this site does not knowingly collect or use personally identifiable information from children under the age of 13.
How We Use the Information We Collect
We may use the information (whether or not personally identifiable) that you provide to us to, among other things:
Consent to the Use of Third Party Providers
- Make your next visit to the Site more personalized.
- Contact you regarding administrative issues, such as questions about your specific request.
- Provide your information to trusted business partners to fulfill services you have requested.
- Compile anonymous statistical information and analysis.
- Provide compiled anonymous information to third parties.
Please understand that Smart Trends may contract with third parties to provide various services to Smart Trends relating to the Site on an outsourced basis rather than performing the services itself. For example, we may contract with an e-mail provider to handle the distribution of e-mail messages to Users of the Site. Likewise, we may contract with a web site hosting provider to host the Site for us. We may use third parties to provide features like comments, message boards, and tools to enable you to share content from the website. By visiting the Site, all Users consent to Smart Trends providing all information (whether or not personally identifiable) received or collected from those Users to such third party providers for the purpose of enabling the third party provider to provide these outsourced services to us. In addition, all Users consent to the collection, maintenance, and processing of their information (whether or not personally identifiable) by Smart Trends and these third party providers.
This privacy statement describes Smart Trends uses of your information. If you do not agree to our uses of your personally identifiable information as we have described for you, you are not required to provide that information to us. In addition, if we send e-mails to you, you may opt out of receiving non-administrative e-mails from us simply by responding to the opt-out link provided on all e-mail communications from Smart Trends.
Communications From Us
We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will contact you either through e-mail, telephone, or postal mail.
When it is necessary to do so, we will send you service-related announcements, primarily via e-mail. For example, if our service is temporarily suspended for maintenance, we may send you an e-mail. Generally, you may not opt out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account by e-mailing [email protected]
Other Web Sites; Links
Please be aware that Smart Trends's affiliated institutions, promotional partners, advertisers, sponsors, and other third-party web sites accessible through the Site may have their own privacy and data collection policies and practices. Smart Trends is not responsible for any actions, content of web sites or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing information through linked web sites.
Disclosure of Your Information
As you might expect, Smart Trends must cooperate with legal authorities, and may in some circumstances be required to disclose information (including personally identifiable information) in response to requests from law enforcement authorities, or in response to a subpoena or other legal process. We don't expect this to happen, but if it does, we will provide only the information required. We can also turn over information about you if we believe we must in order to prevent a violation of the law, and by accepting this Policy, you consent to our right to do so, in our sole discretion. You also consent to our disclosing information about you in the course of legal proceedings if we believe we are legally required to do so, if we reasonably believe that doing so may mitigate our liability, or if doing so will assist us in enforcing our legal rights.
At some point, Smart Trends may establish subsidiaries or other related companies, or merge with or be acquired by another company. When that happens, then we may disclose to them your personally identifiable information, in which case we will request them to abide by this Policy. We may also disclose some personally identifiable information to a potential acquirer, although such disclosure would be subject to normal and customary requirements.
If we make a material changes to this Policy, we will post a notice on the home page regarding the amended Policy, so that you are aware of what personally identifiable information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Policy at any time, so please review the Site frequently for any changes. Amendments to this Policy will be posted on the Site and will be effective when posted. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted, the changes to any amended or revised Policy by your continued use of our services or the Site.
Of course, Smart Trends will take reasonable measures to secure the personally identifiable information Users provide to us, using industry-standard methods. All personally identifiable information is protected by password and accessible only to authorized Smart Trends personnel. However, there is a remote possibility that Internet transmissions containing a User's personally identifiable information may be intercepted by others. There is no way for us to ensure the privacy of User information before it arrives at the Site or after it leaves the Site.